Our innovative student marketing platform offers you a range of unique advantages. Run personalized and contextualized student marketing campaigns students and deliver exceptional experiences to earn their trust and build an emotional connect.
EDM is a unified student marketing platform that brings different communication channels in one place. This means you can do everything from managing and delivering campaigns to automating and measuring your success.
Intuitively create eMails using our online eMail building technology.
Automatically change content to adapt to the student’s stage in the life cycle and student’s demographics.
EDM works with the leading eMail service providers to ensure that your eMails reach the student’s inbox.
With it’s inbuilt A/B testing, you can easily see what is working and what needs tweaking.
Give access to your teams or selected team members and you are ready to go.
Easily track metrics like opens, clicks, deliveries and more.
EDM makes it easy for you to schedule sending on a particular date and time.
83% of global consumers say they prefer email when receiving communications from businesses.
Now deliver highly personalized and contextualized messages to the students when you want and however often you want on their mobile with EDM. Whether it is sending updates, helping students track their application status, even sending event reminders or run surveys or do all this at a click of a button using EDM. Choose the channels you want to use and let our platform take care of the rest.
Our data insights help you track how many students are tapping or opening your messages. You can find how students with varied geographical locations and needs are responding to your campaign and take corrective actions where required.
Texts are more than twice as popular when receiving urgent communications from businesses.
Improve your campaign performance by adding print media into your marketing campaign. EDM helps you reduce printing costs by cleverly identifying the target audience who should be sent the printed copies. No more generic print. Just personalized and contextualized print to better engage with the student.
Every peice of print can be personalized for each individual student by combining student’s data and your communication strategy.
Send brochures that are personalized to each student.
Contextualised content, imagery and testimonials to build an instant connection with the student.
Include multilingual pages based on the student’s profile.
No paper, no ink, no packing, no fuel consumption on distribution of material.
Now print personalized brochures on demand.
Need to change brochure contents or update your digital assets. You got it.
EDM helps deliver personalized websites on the fly for every student. Personalized URLs (PURLS) are an amazing way to engage. It is like having a talking website with information built around the individual student.
Now automatically showcase course videos to suit what an individual student aspires to study or help them download a personalized brochure that tells students how you can help them achieve their aspirations and goals. Not only this, you can collect the responses from the students or carry personalized surveys. All this is possible with EDM.